Strategic Communications and Marketing Planning

We work with our clients to develop and implement an integrated communications and/or marketing strategy that supports the delivery of their overall business objectives. Each plan is developed specifically for a client’s particular needs and uses a variety of different tools and mediums to reach their stakeholders and achieve those objectives.

Issues Management and Crisis Planning

Issues Management and Crisis Planning is a particular area of expertise, both in terms of planning ahead and managing a crisis as it develops. We can assist with the development of issues management strategies for a range of different scenarios, and provide hands on support and advice in the event of an issue. This also involves providing support for communicating with staff, media, special interest groups and other stakeholders.

Media Relations

With backgrounds in journalism, the Shine PR team have extensive media contacts throughout New Zealand and have the skills and expertise to work with the media to target a client’s stakeholders. We can provide first hand advice about both proactively approaching the media, and reacting to media questions. We also provide media training for both press and electronic media, and media training sessions can be tailored for individuals, groups, specific interviews or issues.

Internal Communications

An external public relations campaign is only as good as its internal communications. Staff need to understand a company’s values and goals and how their job contributes to the delivery of its strategy. Shine PR can develop an internal communications strategy specific to each company’s needs, objectives and size, utilising a variety of different online, printed and spoken tools.

Change Management Communication

Change can be one of the most stressful and important business experiences for management and staff, and appropriate and careful communications is vital to managing the change process. We can develop a tailored change management communications programme to manage the process from start to finish.

Investor Relations

Half yearly reports, annual reports and other investor communications are all part of staying in touch with a client’s investors and shareholders and keeping them informed on activities, financials and developments. Shine PR’s team are all strong writers and particularly experienced in investor relations.

Stakeholder, Community and Government Relations

Relationships with stakeholders, the community in which a company operates, and Government are vital for any successful operation. We provide the networks and strategies to develop, foster and maintain these relationships.

Sponsorship Support

Undertaking a sponsorship doesn’t end with handing over the cheque – an effective sponsorship must be supported by relevant marketing and communications activities in order to truly maximise the benefits of a sponsorship. We can develop an integrated marketing and communications strategy to support any kind of sponsorship and organisation.

Publications and Writing

Press releases, internal publications, intranet/internet sites, annual reports, newsletters, brochures and marketing collateral are just some of the tools of the trade for Shine PR. Our team are all experienced writers and ex-journalists and have the expertise to produce reader-friendly, effective publications.

Event Management

Shine PR has extensive experience in creating and managing company, community and media events to achieve specific objectives. Previous events include unveiling a new train, opening a key building at the University of Auckland, and the brains beyond Science in the Park for Crown Research Institute Scion in Rotorua.